Sunday, 13 April 2014

A-Z of Dance

Sponsored by....Diesel!

Thai Life Insurance Ad About This 'Unsung Hero' Will Make You Cry

Amazing, absolutely amazing!

Thai Life Insurance has worked again with Ogilvy & Mather Bangkok and now tells the story of an unsung hero -- a guy who has a lot of goodness within himself and shares it with people around him. He gives money to begging kids, leaves bananas on the door of the frail neighbor, and even moves a dying plant so it gets some water from an overflowing gutter. And in return, what does it he get?

Thursday, 10 April 2014

Ryanair Advertising Strategy 2014

Since my previous article about Ryanair, it's gone even further with it's marketing strategy.

First of all, I must say that the website has maassiiively improved -it's so much easier now to search for flights. Oh wait, not only search - but also buy tickets! So so so much easier. Secondly, their improved their customer services and customisation/personalisation to customers - I constantly receive emailes from them which are....relevant.So well done! And thirdly, obviously... it's the free 2nd bag on board :)

But here we go. 20 years they have been  relying on its own in-house resource to create ads that have frequently fallen foul of the Advertising Standards Authority. This is the time when Ryanair has actually appointed some advertising and media agencies to come up with ads - which are good. Check it out!

The campaign, called "Low fares. Made simple", is designed to change negative perceptions of Ryanair and showcase the carrier’s improved services, such as allocated seating.

Sunday, 6 April 2014

Dermablend's Camo Confessions

Remember Dermablend's previous campaign - 'Go beyond the cover'?

I really respect this brand - it's hard to compete and be authentic and have a clear brand personality. But I believe that Dermablend's campaigns are different - these are inspiring and empowering. This brand is in a slightly different market and they clearly show the use of corrective cosmetics for people with mild to severe skin conditions. This isn't about vanity; it's about freeing oneself from ridicule and living a normal life.

Interestingly, they also use YouTube stars to appeal to digital market and young consumers. What can I say? well done..

Sunday, 23 March 2014

Inspiring People - Christoph Rehage

Christoph Rehage started walking on November 9, 2007 and stopped in October 2008. He traveled over 4500 kilometers (2796 miles). All of the distance from Beijing to Ürümqi was completely on foot. The times where you can see him in the video riding a boat or sitting on a plane are during breaks Christoph had to take from walking, either to sort out bureaucracy issues or to take care of some personal issues.

Christoph was asked about his state of mind while he was walking and what he was thinking. He replied “It was just the way it would be on any normal day. Sometimes you think. Sometimes you don’t. Sometimes you worry about passports, dangers, pains, relatives and loved ones, and at other times your steps are light and you sing songs in the desert. Sometimes it is boring. And sometimes you feel at peace.”

When he was asked why he stopped walking, Christoph said, “I wanted to gain back my life. I had to regain control over myself, eliminate the inner boss that was telling me what to do. A lot of people look at the video thinking “I want to be free like that guy!” – but they don’t realize that I was driven by something, and maybe I was losing control over it.”

Would love to do something similar one day...!