The Ad That Kids Can See, But Adults Can’t

The ANAR Foundation in Spain has created an ad designed for children who may be with their aggressor at the time they view it. Any child around the height of four feet, five inches and under are able to see a number connecting to an anonymous child abuse hotline.

The campaign uses a clever trick known as Lenticular Printing. Basically, two photos are laid on top of each other but at different angles. From one angle all you can see is the face of a young boy. The foundation used data to calculate the average height of a ten year old, and from that angle the ad shows a battered and bruised boy.

The ANAR foundation (Aid for Children and Adolescents At Risk) has been helping kids since it’s establishment in 1970. The program utilizes a multitude of outreach programs in Universities and schools to train students, teachers, and parents in case they witness any child abuse or bullying.

What if Gender Roles in Advertising Were Reversed?

Evian - new babies campaign

Evian is bringing back the dancing tots. "Baby & Me," a new film from the brand, created by BETC Paris, starts with an adult catching his reflection in a bus window and seeing a baby version of himself looking back at him.

Babies, have of course, been the cornerstone of Evian creative since 1998, when the brand launched "Waterbabies." 2008's "Roller Babies," remains, according to Guinness, the most viewed ad video ever. 

Besides the film, the campaign will include an outdoor campaign that will bring the baby-and-adult mirrored-dancing concept to life on digital posters. (Look for cameos by tennis champion Maria Sharapova and the golfer Melissa Reid.) There will also be an app that allows you to "babify" yourself thanks to facial recognition software.

Another brand with a outstanding brand image.

IKEA - Time for Change

KLM - Claim Your Place in Space

KLM is one of those airline companies that creates great ad stunts.

Previously, I've published here its viral magic campaign as well as "be my guest" campaign. And here's the post for another awesome idea. Enjoy!

A once-in-a-lifetime trip on the first commercial flight to space is being offered as a prize in a competition run by the airline KLM. KLM’s competition offers a place on a Space Expedition Corporation Lynx spaceship, with room for one passenger and one astronaut, launching from Curacao in the Dutch Caribbean.
It claims it will be the first commercial flight to space, departing on January 1, 2014 and lasting approximately an hour, with tickets normally costing $95,000.