P&G and Wieden+Kennedy Portland go for an emotional easy yet beautiful win: celebrate the moms behind the athletes. Directed by Alejandro González Iñárritu, the film shows us different moms around the world getting their youngsters up in the early a.m. for training in their respective sports and follows each through the years until their moments of competitive Olympics glory.
Friday 20 April 2012
P&G and the Olympics
So... probably THIS is the time! The time for London Olympic games to start releasing their commercials! Let the Olympics advertising challenge begin!
P&G and Wieden+Kennedy Portland go for an emotional easy yet beautiful win: celebrate the moms behind the athletes. Directed by Alejandro González Iñárritu, the film shows us different moms around the world getting their youngsters up in the early a.m. for training in their respective sports and follows each through the years until their moments of competitive Olympics glory.
P&G and Wieden+Kennedy Portland go for an emotional easy yet beautiful win: celebrate the moms behind the athletes. Directed by Alejandro González Iñárritu, the film shows us different moms around the world getting their youngsters up in the early a.m. for training in their respective sports and follows each through the years until their moments of competitive Olympics glory.
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