The Bear
A bearskin explains what it takes to become a great Hollywood director.This advert for the Guardian's open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the Three Little Pigs in print and online. Follow the story from the paper's front page headline, through a social media discussion and finally to an unexpected conclusion.
I Am Mumbai
One of the largest dailies in Mumbai presents a hard hitting, soul
stirring film through a series of stories featured in the paper with a
notion that for some time now, one voice every morning has been
amplifying some of the sounds a city does not get to hear, but should.
The politically-motivated university ban of Rohinton Mistry’s book, the
milk adulteration fiasco, the horrifying hell of the kavda orphanage,
the fight against illegal political posters destroying our cityscape are
made heard through the VOICE - MUMBAI MIRROR. The film brings the
unheard voice of a city screaming to be heard with voices personified by
angst, anguish, courage and determination jumping headlong into our
lives.
Best Job
In Procter & Gamble’s ongoing effort to support the moms of the
world, we wanted to create a spot for the London 2012 Olympic Games that
honors the amazing mothers behind Olympic athletes, while also allowing
all moms to feel pride in their own accomplishments. The spot shows the
hard work moms do to raise their children—a lifetime of chauffeuring
their children around, washing their clothes, providing meals on the run
and supporting them at practices and competitions—all to see their
children succeed. The hardest job in the world, is the best job in the
world.
Rainbow
The 60' TV spot is a dance between the senses , a visual bombardment of
colour , movement and textures. The viewer moves through a rainbow
showing the more exciting world of healthy food with Lurpack Lightest at
the heart of it. Several Camera and animation techniques were used,
allowing ingredients to be seen in a new, joyful light - travelling
through the heart of red cabbage and following the dollop of Lurpack
Lightest as it bounces with corn on the cob in a sauce pan. A song
provides the spine of the spot , with Rutger Hauer lending his
distinctive tones.
L'Odyssée de Cartier
The Odyssey tells the story of Cartier’s 165-year History. It takes us
on an adventure through a dreamscape of legendary inspirations that
continue to live through the Maison’s creations today. We follow the
panther as she encounters various emblems and symbolic locations in
seven different tableaux. Each one represents moments from Cartier’s
origins to the present day, before finally projecting us into the
future:
· The sculptural panther represents the first major turning point in the
Maison’s style
· Russia is a reference to the “garland” collection created for the
Tsars’ court
· The triple rings of Trinity and the “Love” bracelet hoops represent
Cartier’s icons
· The majestic dragon evokes the Chinese influenced collections
· The Indian palace on the elephant refers to the Tutti Frutti
collection
· The aviator Santos Dumont hints at the origins of the bracelet watch
· Place Vendôme takes us to the Cartier’s historic boutique and the
feline woman in red is the one who originally made the panther the
Maison’s emblem.
The film closes with the Cartier red jewel case, a powerful brand
symbol, reminding us that every jewel Cartier creates is charged with
this history.
Back to the start
Chipotle's 'Back to the Start' depicts the life of a farmer as he slowly
turns his family farm into an industrial animal factory before seeing
the error of his ways and opting for a more sustainable future. The
soundtrack of the short film is Coldplay's haunting classic 'The
Scientist.' The lyrics describe the farmer's realization of his errors -
"questions of science and progress don't speak as loud as my heart."
To perform the song, we enlisted music legend and co-founder of Farm
Aid, Willie Nelson. The song injected the film into national
conversation and was distributed on radio stations across America to
create awareness and encourage downloads. With every download, customers
join Chipotle on the journey to Cultivate A Better World.
As the campaign progressed the song climbed the iTunes charts and
received critical acclaim as well from Stereogum, Billboard, American
Songwriter, and more. Back To The Start's Grammy placement catapulted
'The Scientist' to the #1 iTunes country song for the 48 hours following
the Grammys. 'The Scientist' was a critical component in generating the
film's pop culture buzz, propelling the spot to 300MM+ media
impressions and 6MM+ views on YouTube.
No comments:
Post a Comment