Google Glass Project at the Fashion Week

Google has teamed up with fashion designer Diane von Furstenberg to fuse the world of technology and fashion at the DVF Spring 2013 Fashion Show on Sunday, September 9. Designer, models and guests used Google’s smart glasses to record the show.

The short film ‘DVF through Glass’ will be unveiled to users on September 13 (tomorrow!) on the DVF Google+ page and Google’s YouTube channel. Viewers will be offered to get a glimpse into what it’s like to design, prepare and experience the DVF show at New York Fashion Week through the designer’s and participants’ eyes.


“Beauty, style and comfort are as important to Glass as the latest technology.  We are delighted to bring Glass to the runway together with DVF,” said Sergey Brin, Google co-founder, who also used Glass at the show.

Basically it is a nice try to make glasses as a fashion must or at least preparing people for the digital future with digital glasses. Will Google also make the lenses version? I mean.... well, at least most of my friends do not wear glasses (even though Fashion people tried to persuade as recently that glasses are cool!) and wear lenses instead. I wouldnt be surprised if this happens.